CROSS RIVER, CALABAR – The 20-year review of Carnival Calabar and Festival marks a pivotal moment in its evolution, with stakeholders committing to its sustainability, financial viability, and global positioning.
The five-day meeting, endorsed by Governor Bassey Edet Otu and led by former Tourism Minister High Chief Edem Duke, brought together tourism experts, policymakers, and band representatives to craft a revitalization strategy.
High Chief Duke expressed gratitude for the appointment and reaffirmed the committee’s dedication to transforming the carnival into an economic powerhouse.
“The target is to achieve a new era of culture, tourism, and global appeal with the Carnival Calabar Festival,” he stated.
Chairman of the State Carnival Commission, Mr. Gabe Onah, outlined key principles for success, including cultural integration, expanded sponsorship opportunities, international tourism appeal, and heritage preservation.
He highlighted the importance of reducing government dependency, stating that while the government should not compete with the private sector, it must facilitate its involvement.
ALSO READ: Ogun Governor Appoints UNILAG’s Best Graduating Students As Ambassadors
The Commissioner for Justice and Attorney General stressed the importance of legal and structural reforms, calling for clear governance structures to attract long-term investments.
He also urged stronger intellectual property protection to safeguard the carnival’s commercial interests.
Band representatives voiced financial concerns, with Dr. Maurice Ekong advocating for a dedicated Carnival Village and Dr. Iyam Ugot questioning the ownership structure of carnival bands.
“Financial investments and resources for competing bands should be addressed for the carnival’s sustainability,” Ekong stated.
Ugot further revealed that despite receiving over ₦500 million in funding, critical infrastructure remained inadequate.
Mrs. Onari Duke, speaking virtually, proposed revenue-generating strategies inspired by entertainment platforms like Big Brother Nigeria, suggesting international brand sponsorships, carnival-themed merchandise, and expanded digital reach.
Concerns about cultural and religious inclusivity also surfaced. Pastor Jonnie Akpanke urged a balance between entertainment and moral values, advocating for gospel-themed content to address perceptions of religious insensitivity.
Ambassador Ikechi Uko backed a structured financial model, emphasizing private-sector participation as key to maximizing economic benefits.
The committee’s recommendations included strengthening private-sector involvement, establishing a Carnival Village and Museum, expanding global partnerships, and ensuring that the Calabar Carnival Band Association (CCBA) plays a central role in promotions.