The federal government through the Advertising Regulatory Council of Nigeria ARCON has placed a ban on the use of foreign models and voice-over artists for advertisements targeted at the Nigerian market.
The Director General of ARCON Olalekan Fadolapo disclosed this in a statement he issued yesterday Monday August 22nd.
Fadolapo stated that the move is aimed at promoting local contents as well as enhancing economic growth.
He further noted that new policy will take effect from October 1, 2022.
The statement read in part, “In line with the federal government’s policy of developing local talent, inclusive economic growth and the need to take necessary steps and actions aimed at growing the Nigerian advertising industry, the Advertisement Regulatory Council of Nigeria (ARCON), being the apex advertising, advertisement and marketing communications’ regulatory agency of the federal government, has in accordance with it’s statutory mandates, responsibilities and powers as conveyed by the Advertisement Regulatory Council of Nigeria Act No. 23 of 2022, bans the use of foreign models and voice-over artists on any advertisement targeted or exposed on the Nigerian advertising space with effect from October 1, 2022.
“All advertisement, advertising and communications materials are to make use of only Nigerian models and voice-over artists.
“Ongoing campaigns are permitted to run out their terms, however, subsequent applications for re-validation for continued exposure of such materials will not be granted by the Advertising Standard Panel (ASP).
“Advertisers, advertisement agencies, media houses, advertising community and the general public are enjoined to take note.”
