Toba Owojaiye reporting
Elon Musk’s recent announcement on Twitter has caused quite a stir. He declared his intention to replace the bird-shaped Twitter emblem with an “X,” signaling the departure of all bird-related imagery from the platform. This move would mark the most significant change since Musk’s acquisition of the social media giant for a staggering $44 billion last year.
In a series of tweets shared on Sunday, Musk revealed his plan: “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.” Alongside this statement, he posted “Paint It Black” and initiated a user poll to gauge interest in changing the default platform color to black.
Musk even encouraged users to submit their proposed X logo, promising a swift implementation if a suitable one was found: “If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow. To embody the imperfections in us all that make us unique.”
Following his acquisition of Twitter in late October, Musk instigated significant staff reductions and implemented controversial policy changes, leading to frequent service interruptions and tarnishing his reputation, as tech watchers observed.
Moreover, Musk expressed concerns about Twitter facing bankruptcy, with the platform’s negative cash flow being primarily attributed to a substantial 50 per cent decline in advertising revenue and mounting debt loads.