Ferrari has unveiled its first fully electric car, marking a high-stakes shift for the legendary Italian luxury sports carmaker at a time when competitors including Porsche and Lamborghini are actually scaling back their EV ambitions due to weak demand.
The new model is called the Luce which means “light ” in Italian and it boasts a top speed exceeding 310 kilometers per hour, a range of over 530 kilometers, and a blistering 0–100 kph time of just 2.5 seconds, powered by a massive 122 kWh battery.
The car is driven by four electric motors one per wheel delivering more than 1,000 horsepower, and is priced at €550,000 (approximately $640,000), with deliveries scheduled to begin in the fourth quarter of 2026.
The four-door Luce was developed with the help of former Apple design chief Jony Ive and his creative collective LoveFrom, and represents Ferrari’s first-ever five-seater, aimed squarely at wealthy families seeking comfort, cutting-edge technology, and a spacious 600-litre boot.
Rather than using an artificial engine soundtrack, Ferrari developed an accelerometer-based audio system that captures real vibrations from the electric motors and transmits a refined sound into the cabin — a nod to the visceral sensory experience that has defined the brand for decades.
Ferrari described electrification as “a means, not an end,” positioning the Luce as proof that tradition and innovation can coexist.
Despite the fanfare, the launch was not without turbulence. Ferrari shares fell nearly 8% in Milan after the unveiling, a sharp setback for one of the industry’s most closely watched EV debuts.
One Milan-based trader noted that investors were put off by the design, feeling it did not look like a traditional Ferrari.
Looking ahead, Ferrari projects that electric models will make up 20% of its lineup by 2030, a significant revision from its earlier target of 40%, a sign that even the most storied names in motoring are recalibrating their electric ambitions to meet the realities of the market.