The Chief Executive Officer and founder of Bon Bread, Maria Abdulkadir, has explained the company’s decision to initiate legal action against a TikTok user over a viral video questioning the safety of a loaf said to have remained fresh for two months.
The controversy began after a TikTok user identified as “Love” shared a video on April 14, 2026, expressing concern over what she described as the unusually long shelf life of a loaf of bread, which she claimed had not spoiled two months after purchase.
The video quickly gained traction online, sparking widespread reactions. The content creator later alleged that Bon Bread served her a N50 million lawsuit, despite not mentioning any brand name or displaying a logo in the clip.
In a follow-up post, she said, “Hello guys, you won’t believe what I’m holding in my hands. Bon Bread sent their solicitors to serve me this letter.
“You remember the video I made three days ago about the bread that has stayed for two months in my shop without going bad? I was very intentional in that video; I didn’t mention any brand, I didn’t show their logo. The next day, Bon Bread sent me a message in my DM.”
Reacting in a video posted on the company’s Instagram page on April 17, 2026, Abdulkadir said the firm resorted to legal action after efforts to engage the content creator and verify her claims reportedly failed.
She noted that the allegation had caused reputational damage to the brand, adding that initial attempts to reach the TikToker for clarification were unsuccessful.
“I made a call to her because I wanted to understand where she got the bread from and how it could have lasted two months, as she claimed,” Abdulkadir said.
“But she shut me out. I also noticed that people in her comment section were already linking the video to Bon Bread, and she engaged some of those comments.”
Abdulkadir maintained that the company’s bread could not remain fresh for such an extended period, insisting the brand was being wrongly associated with the claim.
She added that the legal action was not meant to intimidate but to compel the TikToker to substantiate her allegations.
“We believe in freedom of speech and respect everyone’s right to express opinions. However, we stand firmly behind the safety and quality of our product. Our bread is freshly baked and typically does not last beyond a few days without preservatives.
“We simply ask that the public not take everything seen on social media as fact. Behind this brand are real people and livelihoods that have been affected by these claims,” she said.
Meanwhile, Nigerians have continued to react across social media platforms.
A Facebook user, Oluwatosin Ibitayo Badmus, urged consumers to be mindful of bread quality, noting changes in ingredients used by some bakeries. Another user, Gift Onyemenem, argued that the TikToker avoided naming any brand, while Nilla Ezumezu called for regulatory scrutiny, insisting that no bread should last more than a week.
On the legal implications, Bamigboye Olusola said the case might not succeed since no brand was explicitly mentioned. However, an Instagram user, Mvpbymrsjay, who identified as a lawyer, argued that defamation could still be established through “identification by implication” if viewers were able to link the video to a specific brand.
She added that the outcome would likely depend on whether the claim is proven to be factual or merely opinion.
As of the time of filing this report, neither Bon Bread nor any regulatory authority had issued further official statements on the matter.
