Nigerian filmmaker and visual creative Dammy Twitch has shed light on the growing challenges Nollywood producers face when trying to secure popular Afrobeats songs for use in films.
Speaking during a recent podcast appearance, Twitch explained that the issue is largely tied to ownership and licensing arrangements within the music industry. According to him, many musicians no longer have full control over their recordings after entering agreements with publishing and distribution companies.
He noted that even personal relationships with artistes often make little difference when it comes to obtaining permission to use their music. Once rights are managed by third-party companies, negotiations become more complicated and significantly more expensive.
Twitch said this situation has created a disconnect between the music and film industries, making collaborations increasingly difficult despite the global success of Afrobeats.
The director further revealed that the cost of licensing hit songs is beyond the reach of most independent filmmakers. He explained that only productions backed by major studios or large budgets are typically able to afford the fees required to feature popular tracks.
As a result, many smaller filmmakers are forced to explore alternative music options or commission original soundtracks rather than pursue commercially successful Afrobeats records.
Twitch, who has built a reputation directing music videos and visual projects for leading artistes and international brands, believes the current licensing landscape remains a major obstacle for independent creators seeking to blend Nigeria’s thriving music and film industries.
His comments have reignited discussions about accessibility, copyright ownership, and the need for stronger collaboration between entertainment sectors to support creative growth.